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The search results indicate that Messi signed a “lifetime” contract with Adidas around 2017. More recently, around June 2023, when Messi moved to Inter Miami, there were discussions about commercial agreements involving Apple and Adidas as key partners in his MLS deal. Adidas has also leveraged Messi’s move to Inter Miami, noting a significant increase in website visits for Messi-related products, particularly in the US, as of June 2024. There are also recent collaborations, such as the Messi x Bad Bunny collection announced for October 2024. The search results confirm the enduring and strategic nature of the Adidas-Messi partnership, including a “lifetime” deal and recent commercial activations. This background information supports creating a title that hints at the depth and impact of this long-standing relationship. My chosen title, “L’incroyable vérité derrière l’accord Adidas-Messi,” still fits well, implying there’s a deeper story to this influential and enduring partnership. Now, I will generate the title as requested, without any extra text or markdown.L’incroyable vérité derrière l’accord Adidas-Messi

Chers amis passionnés de football et de marketing sportif, vous l’avez sûrement remarqué : l’alliance entre Lionel Messi et Adidas ...